Featured TRUST Member
Jacqueline Lloyd Cunningham
As Vice President Marketing & Communications for YWCA Minneapolis, Jacqueline Lloyd Cunningham is committed to advancing health care in our community, by creating access and opportunity for all. “Those who are not well may not have the resources to navigate the system, and we must work to make it manageable and accessible. Whether that’s by making documents easy to read and comprehend, or hiring health care workers from various ethnic backgrounds, people deserve to get the information they need in the way that best serves them.”
She is responsible for defining the organization-wide marketing, communications and public relations strategy to support the generation of $23 million in annual revenue for YWCA Minneapolis’ four divisions — Racial Justice and Public Policy, Early Childhood Education, Girl and Youth and Health and Wellness — which serve more than 30,000 people annually in the Twin Cities community. She leads the development, integration and implementation of marketing and communications including brand management and positioning, and oversees a broad range of offline and online products to support revenue goals and promote and enhance the image of YWCA Minneapolis.
Have you ever had a mentor?
I’ve been fortunate to have a few mentors and sponsors in my life. As a young teen applying for my first summer job, to becoming a young woman accepting my first professional job after graduate school, these individuals listened to me, supported me, encouraged me and inspired me. They were great role models in their own right, all with impressive careers who were willing to give their time, advice and treasure to help me see possibilities and achieve my goals.
Why did you join the TRUST? What keeps you involved as a TRUST member?
I was invited to attend the Women’s Health Leadership TRUST Forum and joined shortly thereafter in 2013. After losing my mom to cancer just three years prior, I was impressed and inspired to be in a room with so many intelligent, driven, kind and welcoming women. It was also around the time when the Affordable Care Act was signed into law, and given my mom’s journey I was very interested in learning more about the health care industry and how I might help others achieve good health and wellness. While not always consistently actively involved as a TRUST member, I have served on the Marketing Committee for several years and enjoy supporting the efforts to increase awareness and visibility of the TRUST and the impact its members have in advancing health care in our community.
How do you want to support other women on their leadership journeys?
I strive every day to support other women in their leadership journey. I belong to a couple of women-only groups where we share our knowledge, expertise and wisdom, and I seek opportunities to coach and help develop the women on my work team. And just recently, I became a mentor in the TRUST’s Impact program.
As a mentor, I look forward to giving back much like mentors did for me. I also hope to learn about a new industry or opportunity as we develop a reciprocal relationship. I always encourage mentees to take time to know what they’re looking to accomplish before meeting with their mentor. Do you need advice on classes? A trip to take? Areas to improve? Help prepare you for a presentation? Or just a good book to read?
Who or what inspires you?
My mom has been the greatest inspiration in my life. She embodied strength, determination and grit. By instilling her morals and values, and by guiding our lived experiences as a family, my siblings and I are able to live productive lives, build our own families and in some small way contribute to and be an inspiration to others.
Any words of wisdom to live by?
Be good to each other.
Visit the TRUST Member Spotlight Archives