Featured TRUST Member
Candee Wolf is an accomplished communications leader who is an active member of the TRUST’s Marketing Communications Committee and Forum Committee. She masterminds our social media strategy to increase awareness of what the TRUST is, what we do, and the accomplishments of our members. Wolf was interviewed by Carol Kaemmerer, a fellow member of the TRUST Marketing Communications Committee and Charter Member of the TRUST.
Tell us about your role as Founder and Managing Director with Wolf Olson Communications.
At Wolf Olson Communications, I help my clients achieve meaningful results for their businesses by integrating communications, public relations and marketing across multiple channels. I create the right messages for the right audiences at the right time. I provide a full range of communications services including brand strategy, crisis communications, strategic planning and implementation and social media messaging. My sweet spot is definitely health care, but I handle a few non-health care accounts as well.
You serve the TRUST’s Marketing Communications Committee both as a volunteer and a paid consultant for the TRUST in the area of social media. What is it like to wear two hats, and why is social media so important to membership organizations such as the TRUST?
I believe in adding value to any organization I am a part of, so I volunteered to serve on the Marketing Communications Committee because I knew I could make a difference. As the TRUST board prioritized the need for a social media plan and content, and that is a service I provide, I was selected to drive this area for the TRUST.
Social media is a wonderful communications channel for the growth and vitality of any membership organization. Social media has become a common way for people to learn about groups, including the TRUST. Social media can attract new members, enhance relationships between the group and its members, and attract an audience for programs. An active presence on social media is a way to convey a group’s vibrancy. The TRUST has great stories to tell and we often see the best engagement when we feature stories about our members. People inspire people so we’re always looking for fresh content about our members and from our members, such as significant milestones in their careers. Social media really grows when TRUST members engage with it by liking it, commenting on it or sharing it. At present, the TRUST is active on LinkedIn, Facebook and Twitter.
Why did you initially join the TRUST—and why do you renew your membership annually?
I joined the TRUST to expand my network and learn from female leaders in the health care industry. Former TRUST President Janet Stacey played an integral role in my involvement as she introduced me to the TRUST and invited me to a TRUST Forum. I was in awe of the energy I felt in that room with more than 800 women leaders and I definitely wanted to be part of that. I continue to pay my dues and to be an active volunteer with both the Marketing Communications Committee and the Forum Committee because I have built meaningful relationships with other members and because I believe in what the TRUST stands for.
What advice would you give to someone who is currently a member of the TRUST but who has not yet experienced the same benefits you have?
Membership in any organization is what you make of it. Do you want to learn more about the health care industry? Enhance your leadership skills? Meet female peers in health care? You can achieve any of these goals with active engagement in the TRUST.
Find a committee you’d like to be part of and volunteer; attend meetings; make an effort to network with members. The more you give of yourself, the greater the benefits you’ll receive. For newer members, I recommend you attend a New Member Breakfast. This is your opportunity to learn about TRUST committees and to get to know several members. It’s a perfect way to kick-start your involvement in the organization.
What inspires you?
I am inspired when I see others succeed. That’s one of the reasons I believe it is so important for the TRUST to highlight specific member achievements in our communications. I am also inspired when I see an audience has responded positively to initiatives I have been a part of. It makes all the hard work worth it.
Do you have words of wisdom to share?
Know who you are and what you stand for, and then be true to that brand in all your actions. Trying to pretend you are something or someone you are not never works. You’ll be the best version of yourself when your actions and words are authentic to who you are.
What is something that not many people know about you?
I love attending rock concerts. Some of my favorite concerts are from the bands U2, Foo Fighters, Fleetwood Mac, Red Hot Chili Peppers, The Police and Green Day. And I’m excited to see Pink for the first time this spring.
Thank you, Candee Wolf, for sharing with us, and for all you do for the Women’s Health Leadership TRUST.
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