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The Power of a Personal Brand

Posted By Connie Delaney, U of M School of Nursing, Thursday, February 1, 2018
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You have a personal brand, whether or not you consciously set out to build one. Your brand is one of your most important assets and it is essential to shape and nurture it. Powerful personal brands have numerous benefits, such as leadership opportunities, greater credibility, higher compensation, more clients, added recognition, rewarding partnerships, and most significantly, impact on the health of your community.

Defining Your Brand

Your personal brand is at the intersection of how you see yourself and how others perceive you. A brand is the value, emotion and reputation an audience attributes to you. In other words, your personal brand is what people say about you when you’re not around. Although you cannot define your own brand, you can influence your brand.

Brand alignment occurs when how you see yourself and how others perceive you are similar. Brands can change as we gain new skills and grow both professionally and personally. There are opportunities to shape and build your brand throughout your career.

Building a Successful Brand

Your brand is constructed like a building – from the ground up. The strength and sustainability of your brand needs your attention and action. Words and actions influence your brand. Are your experiences with others positively building your brand?
Consider these three key components to building a successful personal brand:

  • Authenticity – Be who you are. To be who you are asks you to know who you are. Take time to discern who you are now and who you want to be by gaining greater awareness, clarity and intention. Your brand depends on it. Be true to your True North. Be genuine, be who you are.
  • Visibility – It is nearly impossible for others to form an opinion of you if no one sees you or hears from you. You can enhance your visibility via your presence at work and industry events, publishing articles, speaking at programs and volunteering. Writing on social media channels, such as LinkedIn, is also a way to enhance your visible profile.
  • Consistency – Walk your talk to ensure a consistent brand experience. Ensure consistency of your thoughts, actions and words to build a successful brand that is easy for others to ascertain.

Our TRUST Forum event on April 11 is a great place to showcase your personal brand and build upon it. Treat your personal brand with care and recognize it for the essential asset it is. The work you put into your brand now will pay dividends for years to come.

Connie currently serves as TRUST President, and Professor and Dean at the School of Nursing at the University of Minnesota. Delaney holds degrees in nursing and mathematics, adult health nursing, educational administration, and informatics. Delaney’s work is expanding connections, collaborations, integrative informatics, and social structures which advance co-discovery of solutions that transform health and education systems.

Tags:  personal brand  TRUST Forum  Women's Health Leadership TRUST 

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